Premier Tailor’s sister company, Ame Concept Store, is a multi-brand store with brand names that are the most prestigious and high-end in the fashion industry. We currently bring in items from Christian Dior, Gucci, Balenciaga, Celine, and Yves Saint Laurent to Shangri-La Mall Ulaanbaatar, Mongolia officially. The word “Ame” originated from the French word meaning “Soul” in English and “Love and Affection” in Mongolian. The name portrays the dedicated and resolute community behind the process to open the Ame Concept Store.
The 5 brands we have in our store each have their own different significance, ranging from the style to their theme. For Christian Dior, the classical garments truly express the femininity of a woman, Gucci brings out bold and colorful designs for those who desire more retro looks, Celine fulfills the concept of minimalism for those who want to portray a humble look, Yves Saint Laurent embodies alluringness, and Balenciaga symbolizes youth with underground street fashion. By having the most prestigious high-end designer brands in our store with a wide variety of styles to pick from, customers are sure to find ideal garments that will match their taste and style.
Dior brings something new to every season. Ever since the first show on 12 February 1947 – introducing the New Look – the House has continued to assert its vision through elegant, structured, and infinitely feminine collections.
Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy’s wealthy upper-classes, as well as equestrian equipment.
Celine is a luxury French fashion House founded in 1945 by Céline Vipiana and today under the creative direction of Hedi Slimane.
From a small fishing village all the way to Paris – this is the success story of Cristobal Balenciaga, who has been making history since he founded his brand of the same name in 1937. Minimalist creations characterised by casual extravagance are what makes Balenciaga’s look so unique to this day. Besides an instinct for reading trends, the company also implies sensitivity and respect for humanitarian projects such as the “World Food Programme”. Customers worldwide would not want to miss true classics like the ‘Triangle Bag’, ‘Triple S’ or ‘Speed Sock Sneakers’.
Since 1961, the Saint Laurent label has been the embodiment of French chic par excellence like no other. The success story began in Paris with entrepreneur and fashion designer Yves Saint Laurent, who at the age of 25 went into business with his partner Pierre Bergé. Experiences, which he was allowed to acquire early on as chief designer in the Dior house after completing his training as fashion and stage designer, as well as an unparalleled flair for shapes, colours and high fashion, paved his way to success and international recognition. Today, Saint Laurent is still shaped by classic elegance and rebellious rock ‘n’ roll vibes.
Recently, the ideology of Concept Stores have come to life, as stores around the world start to introduce compounds of the beauty of fashion and art with creativity infused environments to make it feel more than a store. Concept Stores incorporate a cafe-like or museum-like environment for the customers to feel more comfortable than in a regular traditional store.
For instance, in the Ame Concept Store, we aim to create a feminine atmosphere that feels like you are visiting a home of your close acquaintance. To ensure our customers’ comfort, we decorate with paintings, place wide selections of fashion magazines, and even included a mini-bar so that our customers can be relaxed and unbound when they are shopping; this is our concept. Additionally, the merchandise in the store is all selected by professional stylists from the most prestigious designer brands that are most appropriate for our local market. Having professional stylists, our service goes beyond selling garments to our customers, as we recommend the most compatible pieces to those who walk into our store.
Улаанбаатар хот, СБД, 1-р хороо
Шангри-Ла Молл, 1 давхарт